Zurich Insurance – Nelsons Column Wrap

Project: 3D illustrations

Client: Hush (Creative Lightbox)

Date: 2006

In 2005 Greater London Authority offered a unique opportunity to sponsor the restoration of Nelsons Column. Zurich Insurance were the preferred bidder and the creative team from Hush commissioned a series of 3D rendered images to fit their creative brief.

All 3D models were to be rendered ‘life size’ as the advertising hoardings surrounding the column would be over 100ft tall. The concept was based on insurance cover for ‘what if’ scenarios and the imagery took the form of Nelsons Column being directly affected.

All 3D renders were life size and were then incorporated by Hush into artwork that would be printed on shrouding to cover 3 sides of the 173ft tall column.