3D lends itself to so much more than just images in a book – downloadable animated and/or exploded views come to mind. Mini manuals that allow interactivity for viewing a product from a variety of angles, or a 360° fly around to show unique features.

The bottom line for any business is profitability. Serious thought needs to be given in the planning of any 3D work and the potential for more than a single photo-realistic representation.