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Of course 3D lends itself to so much more than just images in a book - downloadable animated and/or exploded views come to mind. Mini manuals that allow interactivity for viewing a product from a variety of angles, or 360ยบ fly rounds to show a unique feature.

The bottom line for any business though is profitability and that is where serious thought needs to be given in the planning of any 3D work and its potential for much more than single photo-realistic representation.